Why You Should Never Use A Free Email Address For Your Business

The message is clear: email is king. Many clients and customers choose to communicate primarily by email and as you know, it gives a fantastic ROI in your marketing strategy…unless you’re using a free email like Hotmail, Gmail, or even your internet provider. If that’s the case, you’re losing business each and every day.

looks unprofessional:
Imagine if banks used free
email accounts – you’d never feel comfortable giving them your personal details
let alone any money. How people perceive your business is what makes your
business. Without that professional touch, you’ll appear temporary and
fly-by-night. It puts your credibility into question and sends the message that
you’re not serious about doing business – or worse – that you’re prepared to
cut corners.

erases your experience:
Newer, fledgling businesses
often start out with a free email address. The address clearly communicates
that they are new and have little experience, and are perhaps testing the
waters in a new direction. They’re not even remotely proven yet and are firmly
within the hobby-zone.  Continuing to use
the free address once your business moves into the professional arena means
you’ll struggle to build momentum and any experience will be negated.

forgettable or inappropriate:
Your business success
hinges on being memorable enough to gain referral custom and results from your
advertising. Unfortunately, free email addresses are by default filled with
hard to remember clutter, for example – joesplumbing_1985@hotmail.com or milkshakes_mybabby@gmail.com.

Neither of these roll off the tongue, is
appropriate for business, or can be remembered without a high likelihood of
typos and bounce back. Branded email addresses such as joe@joesplumbing.com
make running a profitable, scalable business much easier.

not permanent or safe:
When you use a free email
address you are at the mercy of the email provider. They may close down
operations or cancel your account for any reason. These types of accounts are
also often hacked and leaked on a global scale. When a better internet or email
deal comes along, you’re still stuck using the old address because it’s printed
on your business cards, car lettering and flyers.

Some will agree to keep the address open
for a fee, but you’ll lose the control and flexibility you need to grow your
business. With your own domain name, you own it and can move it to a new
business-grade email service easily. You’ll also have complete master control
over the addresses within your domain, resetting passwords and creating/closing
accounts at will.

Give us a call at 01297 306356 to set up your branded business email.